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Книга "Internet Case Study Book"

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Характеристики книги "Internet Case Study Book"

Издательство:

Год издания:

2010

Количество страниц:

384

ISBN:

9783836518956

Переплёт:

твердый

Формат:

84x100/24 (170x230 мм)

Вес:

1 230 г

Описание книги «Internet Case Study Book»

This title offers strategies for success. It discusses how to make your business work online. Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five c...

Описание книги «Internet Case Study Book»

This title offers strategies for success. It discusses how to make your business work online. Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prine of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

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