A Practical Guide To Business Creativity: Build Your Business on Ideas

Ideas are the currency of all future businesses.
A Practical Guide to Business Creativity provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business.
Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action.