Войти
/
Регистрация
Регистрация позволяет Вам пользоватся дополнительными услугами нашего магазина
Корзина
(044)360 57 00 (050)224 55 56 (093)717 79 30 (068)940 91 51

Доставка по Киеву

БЕСПЛАТНО
при заказе от 250 грн.

Книга "Purple Cow: Transform Your Business by Being Remarkable"

Купить книгу "Purple Cow: Transform Your Business by Being Remarkable"Купить книгу "Purple Cow: Transform Your Business by Being Remarkable"
Кликните на картинку для расширенного просмотра
0.00
0 отзывов
Артикул:195832

Характеристики книги "Purple Cow: Transform Your Business by Being Remarkable"

Год издания:

2007

Количество страниц:

160

ISBN:

9780141016405, 978-0-14-101640-5

Переплёт:

мягкий

Формат:

84×108/32 (130x200 мм)

Вес:

117 г

Описание книги «Purple Cow: Transform Your Business by Being Remarkable»

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leav...

Описание книги «Purple Cow: Transform Your Business by Being Remarkable»

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Отзывы о книге «Purple Cow: Transform Your Business by Being Remarkable»

Здесь можете оставить
свой отзыв о товаре

Отзыв
Комментарий
Осталось

Оценка

Кому:
Тема:
Закрыть комментарий к отзыву
Man's Search For Meaning

Viktor E. Frank

426 
Купить
How to Be an Overnight Success

Maria Hatzistefanis

419 
Купить
Think Simple

Ken Segall

457 
Купить
The Big Short: Inside the Doomsday Machine (Movie...

Майкл Льюис

231 
Купить

Разделы, в которых можно купить "Purple Cow: Transform Your Business by Being Remarkable"

Свернуть Развернуть
Наверх